[`nox`](https://nox.thea.codes/en/stable/) uses a Python file instead of a `.ini` file (like `tox` does with `tox.ini`). This makes it possible to run code, something that [seems useful](https://github.com/open-telemetry/opentelemetry-python-contrib/pull/531#discussion_r696307380).