simply run

# prep base image for the experiment
make docker.build_base
# this will error as expected - not-existing-service not found
make docker.build
# this will error in a interesting way...
make docker.run-build

make docker.build errors as expected

TASK [setup a service] *********************************************************
fatal: [localhost]: FAILED! => {"changed": false, "msg": "Could not find the requested service not-existing-service: host"}
	to retry, use: --limit @/build/ansible/playbooks/provision.retry

but the make docker.run-build gives that error

TASK [setup a service] *********************************************************
fatal: [localhost]: FAILED! => {"changed": false, "msg": "Unsupported parameters for (make) module: enabled, name Supported parameters include: chdir, file, params, target"}
	to retry, use: --limit @/build/ansible/playbooks/provision.retry

The Problem

The "problem" is simple, when I run "make" using docker run ... make becomes pid 1 process, and Ansible thinks that "make" is the process manager, ergo "make" module should be used to satisfy the "service" task...

The Fix

Go to "the fix" folder to see how I provision docker images with ansible.