Google Tag Manager plugin for Sylius eCommerce Platform

Related plugins

• Enhanced Ecommerce plugin: allows you a smooth integration with Google Analytics Enhanced Ecommerce.

Installation

1. Composer

composer require stefandoorn/google-tag-manager-plugin

2. Load bundle

Add to the bundle list (config/bundles.php):

    GtmPlugin\GtmPlugin::class => ['all' => true],

3. Follow installation instructions of required sub bundle (https://github.com/xyNNN/GoogleTagManagerBundle)

Add to your configuration:

google_tag_manager:
    enabled: true
    id: "GTM-XXXXXX"
    autoAppend: false

And also configure the features you would like to use from this plugin:

gtm:
    inject: true
    features:
        environment: true
        route: true
        context: true
        events: true

In case you set autoAppend to false & also disable the inject setting inside this plugin, you have to manage loading of the GTM container yourself.

In case you set autoAppend to false & set inject to true, be aware of the following:

Required output to your HTML (head, body & footer) are done through Sylius Twig Hooks. The following Sylius Twig Hooks are used:

• sylius_shop.base.head
• sylius_shop.base.header
• sylius_shop.base.offcanvas
• sylius_shop.base#javascripts

You can dump the default configuration using:

bin/console config:dump-reference GtmPlugin

5. Install assets (optional: only if you want to use events feature)

bin/console assets:install 
bin/console sylius:install:assets
bin/console sylius:theme:assets:install

Features

• environment: Send Symfony/Sylius environment to GTM
• route: Send Symfony/Sylius route to GTM
• context: Send Sylius context information to GTM (currency, locale, channel)
• events: See below - allows you to register events easily from inside HTML using JS.

Usage

Register events from JS

var event = new GaEvent('category');
event.register(action, label, value);

Make sure also to listen for this specific event inside your GTM configuration.